I’m Natalie, a London-based designer and creative with almost 20 years of experience spanning agency roles, in-house, and freelance projects. With a deep appreciation for wellness and holistic practices, I specialise in crafting brand identities that reflect authenticity, balance, and purpose.
My multi-disciplinary expertise allows me to create design solutions that are not only visually compelling but also align with your mission, helping you connect with your audience in a meaningful, lasting way.
Does this resonate?
You’re feeling overwhelmed — trying to balance your passion for healing and serving your clients with the many moving parts of building a cohesive brand.
You’re unsure of the next steps to grow your practice, leaving you feeling stuck and disconnected from the deeper purpose behind your work.
And you’re frustrated that your message isn’t reaching the people who need you most — getting lost instead of standing out..
Let’s change that…
Brand Alignment
Align your wellness brand with your purpose, so you can focus on supporting and transforming others — while your branding works quietly and confidently in the background.
Clarity & Consistency
Move away from scattered branding and towards a clear, cohesive visual identity that feels aligned, intentional, and easy to show up with.
Authentic Connection
Create a brand rooted in authenticity and clarity — one that attracts the right clients and reflects the depth of your work.
Ready to bring your brand to life?
Clarity
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Consistency
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Connection
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Alignment
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Vision
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Clarity • Consistency • Connection • Alignment • Vision •
Your brand is more than just a logo—it’s the essence
of your business. Here’s my four-step process for
creating a clear, cohesive brand identity
Brand insight
Your brand is the heart and soul of
your business.
Our process begins with deep brand
strategy, researching your market to
identify opportunities for differentiation.
By defining your ideal client’s preferences
and the brands you admire, we build a strategic foundation that ensures every design decision is backed by purpose and market insight.
Brand tone
A brand’s personality is often felt
before it is read.
We translate your core values into a
visual tone, using curated imagery,
photography styles, and illustration to
build a relatable atmosphere.
Through intentional mood boards, we
define an aesthetic personality that
resonates with your target audience and stays true to your brand’s heritage.
Visual identity
We bring your story to life through
a tailored visual language.
By exploring four distinct creative directions,
we develop your signature logo design, colour palette, and typography.
Our goal is to craft a distinctive visual
identity that makes a memorable impact
and remains unmistakably associated
with your business.
Brand guidelines
Consistency is what makes a brand
recognisable and trustworthy.
We deliver comprehensive brand
guidelines that ground your identity with
care and precision.
These standards empower you to grow, providing a clear roadmap for how to
apply your aesthetic across social media, print, and digital platforms.
